The promotion of products, services, or companies using a variety of internet platforms and channels is known as digital marketing. It includes a broad variety of actions meant to use digital technologies to connect and interact with target audiences. In essence, digital marketing makes use of electronic gadgets and the internet to establish more personalised and interactive connections with potential clients.
Some of the key components of digital marketing are:
Digital marketing is the process of creating and improving a website that will attract users and convert them into customers.
Improving a website’s visibility in search engine results pages in order to increase organic traffic is referred to as search engine optimisation, or SEO.
Social media marketing is connecting with consumers through social media sites like Facebook, Instagram, Twitter, and LinkedIn in order to increase brand visibility and engagement.
Email marketing is the practice of advertising products and services, developing leads, and upholding client relationships by sending customised emails to prospects and current clients.
material marketing involves producing and disseminating relevant and valuable material, such as blog entries, films, infographics, and eBooks, in order to draw in and interact with certain audiences.
Pay-Per-Click (PPC) advertising is the practice of running advertisements on social media and search engines and receiving payment each time one of the ads is clicked.
Affiliate marketing is the practice of collaborating with companies or people who market goods or services in return for a cut of revenues brought about by their recommendations.
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