Before going forward, pinpoint your specialisation. Focusing on one niche will aid in delineating your offerings and target market. Your company could cater to specific industries (e.g., B2B, technology, fashion) or concentrate on particular platforms. For instance, numerous agencies dedicated to Instagram excel in influencer collaborations and brand storytelling.
Upon confirming your specialisation, contemplate the range of services you aim to deliver. Newer agencies provide a suite of services encompassing creative, strategic, and operational support throughout various digital platforms.
Services such as content creation, strategic planning, digital campaign management, analytics reporting, and online advertising are mere examples of what a digital marketing consultancy might offer. Given the diverse range of services, it’s common for consultancies to specialise.
Determining the services of your digital marketing consultancy will also influence the tools you’ll employ and your fee structure, segueing into the subsequent strategy: pricing configuration.
Remember, success doesn’t happen overnight; it’s a journey of continuous improvement and adaptation. Ready to take your social media marketing to the next level? Contact Digital Cappuccino for expert guidance and support.