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Selling Your Home in San Antonio: A Step-by-Step Guide with a Local Realtor

Zachary Zertuche REALTOR

Selling your home in San Antonio can be a rewarding but complex process. You’re setting out on a new chapter, and naturally, you want to maximize your financial return and ensure a smooth, stress-free process. That’s where your local Realtor becomes a guide, navigating the intricacies of the market and helping you achieve your selling goals.

Step # 1: Preparing Your Home for Sale

This could easily be its own set of articles, but here’s a brief overview. Before listing your home, it’s important to prepare it to attract potential buyers. This likely involves cleaning, decluttering, and making necessary repairs. Updating the look of your home, such as fixing structural or cosmetic defects, can significantly enhance its appeal. It can also be beneficial to repaint in neutral colors, as these appeals to a broader range of buyers. Additionally, hiring a professional stager can be advantageous. Staged homes can sell for more and faster. On average, home sellers spend about $1,774 on home staging (Source 1Source 2). A great agent will identify what they feel will provide the most value in your unique circumstances. Ultimately, the decision rests with you, and an agent can be invaluable in maximizing the value no matter what route you decide to go.

Step # 2: Professional Photography

High-resolution photographs are essential for showcasing your home’s best features. Professional photographers can charge anywhere from $50 to $300 per hour based on their experience. Good photography helps in creating an attractive online presence for your property (Source).

Step # 3: Pricing Your Home

Set a competitive price based on market research, the home’s condition, and amenities. Price your home based on recent sales in your area, and considers an inspection before listing to identify any major repairs needed (Source). I will help you set a suitable price for your home that is not only satisfactory for you but also for the potential prospect to feel comfortable while approaching. Setting prices too high can ward off good buyers that bring little liability while setting them too low can signal that something might be wrong with the property.

Step # 4: Listing Your Home

Working with a real estate agent can simplify the listing process. They will handle the photos, write the ad, and post it on various platforms like Zillow, Trulia, and They uniquely have access to the MLS (Multiple Listing Service) to propel visibility into your home. If you choose to sell without an agent, there are additional steps involved, such as creating and distributing your own advertisements (Source).

Step # 5: Marketing and Showing Your Home

Effective marketing goes beyond listing on the MLS or Zillow. It involves a comprehensive strategy to showcase your home’s features, location, and price. You can prepare your home for showings by ensuring it’s clean and well-decorated. This helps buyers envision themselves living there. If you’re busy during showings, consider having someone else accompany potential buyers. Open houses are also a useful tool.

Step # 6: Reviewing and Negotiating Offers

Once you start receiving offers, review them carefully. Look beyond just the highest bid, considering factors like cash offers, mortgage pre-approvals, and willingness to waive contingencies. Strong negotiating skills (including managing buyer emotions) and knowledge of what’s negotiable will help you excel in this phase.

Step # 7: Closing the Sale

The closing process involves several steps, including handling the settlement statement, transferring utilities and title deeds, and receiving the sale proceeds. Title and escrow companies act as closing agents in San Antonio. You may also need to pay home selling taxes, such as transfer and property taxes (Source).


By following these steps and working with professionals, selling your home in San Antonio can be a streamlined and successful process. Remember, each step plays a critical role in ensuring a smooth transaction and achieving the best possible outcome in your home sale. Reach out to me to get started and we’ll determine the best route for you to sell your home!

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