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Explainer Videos: A Production Guide by Video Animation Agencies

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Explainer videos have become the marketing marvel of the modern age. These concise and captivating videos use visuals and storytelling to explain complex concepts, products, or services in a way that resonates with audiences. Video animation agencies, with their expertise in crafting engaging visuals and narratives, are the go-to partners for businesses seeking to leverage the power of explainer videos.

This comprehensive guide, brought to you by a leading video animation agency, delves into the world of explainer video production, equipping you with the knowledge to create a video that informs, entertains, and converts.

Step 1: Defining Your Explainer Video Goals

Before diving into production, a clear understanding of your objectives is paramount. Here are some key questions to consider:

  • Target Audience: Who are you trying to reach with this video? Understanding their demographics, interests, and pain points will shape the video’s tone, style, and content.
  • Core Message: What is the single most important takeaway you want viewers to have after watching the video? Keep it focused and impactful.
  • Call to Action: What do you want viewers to do after watching the video? Do you want them to visit your website, make a purchase, or learn more about your service?

Step 2: Scripting and Storyboarding – Crafting the Narrative


  • A well-written script forms the backbone of your explainer video. It should be concise, clear, and engaging, using language that resonates with your target audience.
  • A video animation agency can help you develop a script that captures attention, highlights the benefits of your product or service, and seamlessly integrates your call to action.


  • Storyboards are a visual representation of your script, acting as a roadmap for the animation process.
  • They showcase the sequence of shots, camera angles, and transitions, ensuring a smooth flow for the final video.

Step 3: Choosing Your Explainer Video Style

The animation style you choose significantly impacts the tone and effectiveness of your video. Here are some popular options offered by video animation agencies:

  • Motion Graphics: A dynamic and versatile style that uses shapes, text, and animation to create a modern and engaging video.
  • 2D Character Animation: Leverages relatable characters to explain complex concepts in a fun and memorable way.
  • Stop Motion Animation: Creates a unique and handcrafted feel, perfect for showcasing physical products or adding a touch of whimsy.
  • Whiteboard Animation: A simple yet effective style that uses hand-drawn illustrations to explain ideas in a clear and concise manner.

Step 4: Production – Bringing the Explainer Video to Life

This stage involves collaborating with the video animation agency to bring your storyboard to life. Here’s a glimpse into the production process:

  • Voiceover Recording: A professional voiceover artist can elevate your explainer video with clear and captivating narration.
  • Sound Design and Music: Strategic sound effects and background music enhance the emotional impact of your video and keep viewers engaged.
  • Animation: The animators breathe life into your storyboard, creating visuals that align with your chosen style and script.

Step 5: Refining and Delivery – Polishing Your Explainer Video

  • Revisions and Feedback: The video animation agency will work with you to incorporate your feedback and ensure the final product meets your expectations.
  • Delivery: You’ll receive the final explainer video in the format of your choice, ready to be uploaded and shared with the world.

Partnering with a Video Animation Agency: The Advantage

Creating a high-quality explainer video requires expertise in scripting, animation, storytelling, and video production. Partnering with a skilled video animation agency offers several advantages:

  • Industry Expertise: Agencies possess the knowledge and experience to craft explainer videos that resonate with your target audience and achieve your marketing goals.
  • Creative Storytelling: They can help you develop a compelling narrative that captures attention and keeps viewers engaged.
  • Animation Skills: Agencies have access to talented animators who can create visually appealing and high-quality animation regardless of the style you choose.
  • Production Efficiency: They streamline the production process, saving you time and resources.

By following these steps and leveraging the expertise of a video animation agency, you can create an explainer video that effectively communicates your message, captivates your audience, and drives results for your business.

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